IPHONE AI
Apple and Google are reportedly in talks to collaborate and bring Google’s Gemini AI model to the iPhone. This potential partnership signifies the growing importance of generative AI in smartphones, suggesting that it is becoming a must-have feature rather than a niche offering. The collaboration would enable Google’s AI to be integrated into two of the most widely used computing platforms in the world, iOS and Android. Apple’s interest in generative AI reflects the impact of AI features on the industry as a whole. However, it is important to note that this partnership is still a rumor at this stage.
If the reports are accurate, Apple may use Google’s AI model to power upcoming features while continuing to develop its own AI-based tools for the iPhone. These features could include cloud-based functions like generating content and photo editing. The reports also indicate that Apple is exploring partnerships with other companies such as OpenAI. Despite being competitors, Apple and Google have collaborated in the past, such as Google paying Apple to be the default search engine on the iPhone.
Partnerships between tech companies are not uncommon, as Apple often collaborates while working on its own in-house alternatives. For example, Qualcomm supplies Apple with 5G modems, and Apple previously used Intel’s chips before developing its own M-series processors. It is unclear how an AI partnership with Google would unfold, but Samsung’s Galaxy S24 series provides one example. Samsung’s smartphones feature a combination of AI-powered features from both Samsung and Google. Apple’s product strategy differs from Samsung’s, as Apple tends to wait until technologies have matured or until it has developed its unique approach.
The potential collaboration between Apple and Google highlights the significance of generative AI in smartphones. Market research firms predict a significant increase in the number of AI-enabled smartphones being shipped in the coming years. Apple cannot afford to miss out on this trend. The partnership with Google would solidify the importance of generative AI features for the future of smartphones.
Analysts have questioned Apple’s plans regarding generative AI, and Apple CEO Tim Cook acknowledged the opportunity for Apple in this space. While Apple is not typically the first to adopt emerging technologies, such as foldable phones, generative AI is different. It has already proven its value through the success of apps like ChatGPT. Generative AI solves problems that many people were not even aware of, making it an essential feature for modern smartphones. A partnership between Apple and Google would further reinforce the mainstream adoption of generative AI on mobile devices.
